Websites and platforms, built good all the way through.
I design and build websites and the systems behind them: portals, integrations, internal tools, and the flows that let visitors book, apply or pay. One person from the first sketch to the last deploy, so nothing gets lost in a handover.Websites and the systems behind them: portals, integrations and internal tools. One person, first sketch to last deploy.
Good in the parts no one sees.
- Independent since 2021Independent since 2021
- 5 yrs
- Sites and platforms launchedSites & platforms launched
- 50+
- Longest client partnership · Curex, since 2022Longest partnership · Curex
- 4 yrs
- Person, design to deploy. No handover.Person. No handover.
- 1
01 · Selected work
Websites, and the systems underneath them.

01 / 17 · Property launch
Sanford Heart: reserve a home online
Gated launch page for seven homes: sign up to see prices, choose a home on the plan, pay the reservation fee, then follow it in the owner’s portal.Sign up to see prices, choose a home on the plan, pay the reservation fee online.
The system
Webflow front end · Memberstack sign-up · Xano reservations · Payfast

02 / 17 · Unit selection
Oakhills: find your apartment on the plan
302 apartments in a 3D masterplan, block and floor views, live availability from SIMS and a hold while the buyer pays.A 3D masterplan for 302 apartments, with live availability from SIMS.

03 / 17 · Fintech
Rafiki Works × Petl Pay
Fractional design and development partner to Rafiki Works since October 2023. Rafiki's founders then commissioned the Petl Pay website.Fractional design and dev partner since Oct 2023; the founders then commissioned the Petl Pay site.
What the system does
Most sites inform. These ones do the work.
01
Book and pay
Live availability, holds and payments taken online.Live availability, holds and payments taken online.
02
Apply and onboard
Guided applications that land where your team works.Guided applications that land where your team works.
03
Portals
Progress, documents and signing after they say yes.Progress, documents and signing after they say yes.
04
Configure and quote
Options and prices that become qualified leads.Options and prices that become qualified leads.
02 · What I build
Project-based. Fixed scope. One accountable person.
No subscriptions, no ticket queue. I quote a project, I build the project, and I offer a care plan once it's live, if you want one.No subscriptions, no ticket queue. I quote a project, I build it, and I offer a care plan once it's live.
- 01WebsitesMarketing sites that load fast and move well. Code-first, or Webflow when it's the right fit.Fast, well-moving marketing sites. Code-first, or Webflow when it fits.
- 02PlatformsThe systems behind the site: portals, booking, application and payment flows, configurators, integrations and internal tools.Portals, flows, configurators, integrations and internal tools.
- 03MigrationsWordPress or Webflow to a code stack you own, without losing rankings, forms or the people who depend on them.WordPress or Webflow to a code stack you own, without losing rankings.
- 04Care plansOptional, after launch. Updates, monitoring and small improvements from the person who built it.Optional, after launch, from the person who built it.
03 · How it works
Four steps, one person.
01 · Scope
A fixed price and a plan, not an hourly guess.A fixed price and a plan.
We map the pages, the systems and the integrations. You get a written scope and a number before anything is built.Pages, systems and integrations mapped; a written scope and a number before anything is built.
02 · Design
Designed by the person who will build it.Designed by the builder.
Tokens, grid and components from day one, so what you approve is what ships.Tokens, grid and components from day one.
03 · Build
Front end, data layer and integrations, together.Front end, data, integrations.
Performance budgets are set up front: LCP under 2.5s, 60fps on a mid-range phone.Performance budgets set up front.
04 · Launch & care
Launched, measured, and looked after if you want.Launched and looked after.
Analytics wired in, docs handed over, an optional care plan from here.Analytics wired in, docs handed over, optional care plan.
“So when we needed a site for Petl Pay, our own company, there wasn't really a conversation about who would build it.”
Read the full quote
“Handing over a client project is a big deal: it's our name on the work. Daniel has carried that well since 2023, on sites like Synercore and Mack Brands. Having him as a fractional partner means we can say yes to work quickly, scale up when it's busy, and not carry the cost when it's quiet. He's fast, thinks about the details and communicates clearly. So when we needed a site for Petl Pay, our own company, there wasn't really a conversation about who would build it.”
“Handing over a client project is a big deal: it's our name on the work. Daniel has carried that well since 2023, on sites like Synercore and Mack Brands. Having him as a fractional partner means we can say yes to work quickly, scale up when it's busy, and not carry the cost when it's quiet. He's fast, thinks about the details and communicates clearly. So when we needed a site for Petl Pay, our own company, there wasn't really a conversation about who would build it.”
Greg CookeCo-founder, Rafiki Works“Having one person who understands our business and assists us consistently has made a real difference”
Read the full quote
“Daniel at Tov Studio has helped us take Heartland’s system to the next level. Our system allows buyers to reserve a home, pay the reservation fee online and follow their progress through the owner’s portal, and Daniel has helped make that experience more seamless across our developments. Having one person who understands our business and assists us consistently has made a real difference, while building on our own system gives us the flexibility to shape it around our buyers and how we work.”
“Daniel at Tov Studio has helped us take Heartland’s system to the next level. Our system allows buyers to reserve a home, pay the reservation fee online and follow their progress through the owner’s portal, and Daniel has helped make that experience more seamless across our developments. Having one person who understands our business and assists us consistently has made a real difference, while building on our own system gives us the flexibility to shape it around our buyers and how we work.”
EugeneOwner, Heartland“We trust Tov Studio with our most critical projects”
Read the full quote
“Tov Studio has been a great partner for Curex. They have been able to help us tremendously with unmatched Webflow skills and quick turnaround times. We trust Tov Studio with our most critical projects and we have been more than satisfied with the quality of work. We would highly recommend them for your Webflow projects.”
“Tov Studio has been a great partner for Curex. They have been able to help us tremendously with unmatched Webflow skills and quick turnaround times. We trust Tov Studio with our most critical projects and we have been more than satisfied with the quality of work. We would highly recommend them for your Webflow projects.”
Ege AyanPerformance Marketing Manager, CurexCertified Premium Webflow Partner


04 · Founder
I'm Daniel. I trained as an engineer, and I build websites like one.
Civil engineering degree. Enterprise UX at Hatch. The design system for UpNorway. Independent since 2021, and a long-term partner to Curex since 2022 and Rafiki Works since 2023. Solo on purpose: the person you brief is the person who designs it and the person who ships it.Civil engineering degree. Enterprise UX at Hatch. The design system for UpNorway. Independent since 2021; partner to Curex since 2022 and Rafiki Works since 2023. Solo on purpose.
05 · Start
Have a project with a system behind it?
Tell me the project type and timeline and I'll come back with a range. Projects start fromProjects start from $4,000 · R32,000. ZAR · USD · GBP · EUR.
- Websites
- from $6k · R48k
- Platforms
- from $10k · R80k
- Migrations
- from $4k · R32k
- Care plans
- $900 · R7k / 10 hrs
USD · GBP · EUR · ZAR for SA businesses






