Use cases
Websites that do the work, not just describe it.
Most of my projects are a marketing site with a system behind it. The industry changes, but the jobs don't. Here's what those systems do, and where they're already running.
01 · Reserve and pay
Sell or book online, with one source of truth.
When availability matters, the site has to know what's free, hold it while someone pays, and release it if they don't. I build the maps, selectors and checkout, and connect them to the system that holds the real numbers.
- Interactive maps, plans and selectors
- Live availability from your system of record
- Fees and deposits paid online
- Automatic holds and release
Fits Property developers, estates, residences, venues, tours.
02 · Apply and onboard
Replace the PDF form and the email chain.
Applications, intake and onboarding as a guided flow: the right questions in the right order, documents uploaded once, and every submission landing where your team works.
- Multistep forms that adapt to the answers
- Document uploads
- Submissions sent to your CRM or inbox
- Payment at the end, when there is one
CHS Residence: pick a bed, apply for the lease online.
Fits Residences, schools and training providers, clinics, professional services.
03 · Portals
Somewhere to go after they've said yes.
Owner, client and member portals that show progress, hold documents and handle signing, so your team answers fewer 'where are we?' emails.
- Login and roles
- Progress and milestones
- Documents and signing
- Admin views for your team
Heartland's owner's portal: buyers follow their home from reservation to handover.
Fits Developers, agencies and consultancies, membership businesses.
04 · Configure and quote
Let buyers build it before they call.
Configurators and calculators that turn browsing into a qualified lead: options, prices and a summary that lands in your CRM with everything already filled in.
- Option and pricing logic
- Live price or estimate
- Summary sent to the buyer and your CRM
- Calculators: bond, ROI, sizing
Heartland's home configurator and bond calculator. The estimator on my pricing page is one too.
Fits Home builders, manufacturers, installers, B2B services.
05 · Marketing sites for product teams
A site that keeps up with the product.
A marketing site that keeps up with the product: design system, CMS your team can edit, fast pages, clean migration off WordPress.
- Design system + tokens
- WordPress → Webflow or Astro
- Fractional design/dev partner
- Landing pages that ship weekly
Long-term partner to Curex since 2022 and Rafiki Works since 2023.
Not on the list?
If your website needs to do more than inform (take something, check something, or connect to something), tell me what it needs to do.